Technology for Beauty Brands

Driving business outcomes through modern technology

&code is the technology arm of &vest, providing strategic oversight, digital transformation, and innovation to consumer beauty brands.

$3M+
Annual Tech Savings
$2.2M
Non-Tech Opex Reduced
100%
Infrastructure Modernized
Our Vision

To drive business outcomes through the effective use of modern technology and infrastructure.

We exist at the intersection of private equity operational excellence and cutting-edge technology. Our mission is simple: make portfolio companies more efficient, more scalable, and more valuable through smart technology investments.

From CTO-level strategic oversight to hands-on engineering execution, we provide the full spectrum of technology leadership that growing beauty brands need to thrive in today's digital landscape.

What We Do

End-to-end technology services designed to drive measurable business results.

Strategy & Oversight

CTO-level direction setting and technical oversight for brand technology teams and initiatives.

  • Technical due diligence
  • Technology roadmapping
  • Vendor evaluation
  • Risk mitigation

Backend Engineering

Data engineering and integration services ensuring a cost-effective, stable backend architecture.

  • Data lake implementation
  • Integration architecture
  • Business metric reporting
  • API development

Website Engineering

Day-to-day engineering for ecommerce websites with systematic UI/UX improvements.

  • Shopify development
  • CRO optimization
  • Performance tuning
  • A/B testing

Automation

Implement automated solutions for repetitive tasks, driving maximum operational efficiency.

  • Workflow automation
  • Tech stack optimization
  • Process mapping
  • Tool integration

AI Solutions

Design and implement AI tools and agents to drive business efficiency and create competitive advantages.

  • Custom AI products
  • AI agent development
  • Employee AI training
  • LLM implementation

Data & Analytics

Comprehensive business metric reporting enabling data-driven decision making across the organization.

  • KPI dashboards
  • Self-service reporting
  • Predictive analytics
  • Customer 360

Proven Results

Our engagement with Morphe demonstrates the transformative impact of strategic technology leadership. We inherited a fragmented IT landscape and delivered enterprise-grade infrastructure with measurable cost savings.

Case Study White Morphe Logo
$3M
Annualized technology opex savings
$2.2M
Non-technology opex savings supported
Zero
Single points of failure in critical infrastructure
100%
Website compliance and security audit pass rate

Transformation Journey

Phase 1 Cost Optimization
Phase 2 Infrastructure Rebuild
Phase 3 Data Lake & Shopify 2.0
Phase 4 AI & Automation

Our Partner Ecosystem

We leverage a curated network of specialized partners to deliver best-in-class solutions across every domain.

Tenex
Custom AI Products

An AI transformation company that builds custom AI products aligned with strategic business goals. Specializing in enterprise AI solutions with proven results across industries.

Hive Mechanics
Automation & AI Training

No-code automation specialists focused on kickstarting and sustaining AI adoption. Provides employee training, advisory services, and implementation support.